Supercharging the onboarding experience
Problem
StackAdapt, an AI-powered marketing platform, identified a need to strengthen technical onboarding for new hires—particularly account managers and sales staff—on Google Tag Manager (GTM). The goal: ensure newcomers quickly master the company’s tagging processes and best practices so they can confidently support client campaigns.
Solution
SkildLabs developed a custom 1-hour screencast course led by an experienced SME.
Instead of generic GTM content, the training focused exclusively on StackAdapt’s own standalone and universal pixels, along with the most common conversion types—form submissions, video plays, and eCommerce transactions.
This real-world, product-specific approach gave learners direct exposure to the exact tagging scenarios they’d encounter on the job.
Benefits
The course was designed to be part of a larger learning path related to holistic onboarding.
Project Info
The Skildlabs team was a pleasure to work with from start to finish. The team was prompt with communications and exceeded our expectations on timelines. They spent the time to make sure the content created was customized to our needs, and coordinated with professionals on the topic so that there Google Tag Manager content was informative and delivered with clarity. Our team now excels when addressing these topics with our clientele.
