Translating documentation into product awareness
Problem
Oribi had incredible product documentation that included valuable concepts in marketing analytics, such as attribution, event tracking, and UTMs. However, the documentation was predominantly text-based, and an alternative approach to present the content was needed.
Solution
A comprehensive project-based course that serves as an “Introduction to Modern Marketing Analytics” and teaches key techniques through Oribi’s powerful features and platform.
By combing practical screencast exercises, talking-head explanations, and additional resources, the course was focused on kick-starting the learners journey in marketing analytics.
The course was also syndicated on one of the largest eLearning marketplaces to improve reach – Udemy for Business
Benefits
Within a few months, the course had 2,500 enrollments. In addition, top companies began offering the course to their employees as part of their Udemy for Business subscription.
Project Info
What is Oribi Analytics?
Oribi is a powerful marketing analytics tool. Still, it’s different from any big data tool you’ve probably used. The Oribi Analytics platform is a complete, end-to-end solution for website traffic and conversion optimization.
With Oribi, companies and marketers can increase conversions and eventually close more sales.
